MEDLINE IRONMAN SPONSORSHIP ACTIVATION
Location: Lake Placid, NY and Kona, HI
Role: Expo Manager and Brand Ambassador
The Ironman Expo is an integral part of the Ironman Triathlon Series events, held in conjunction with the Ironman races. It’s a multi-day event that typically runs before and during race day, serving as a hub for athletes, vendors, sponsors, and spectators. Medline, the makers of Curad “IRONMAN” Branded Kinesiology Tape (KTape) and ActivICE – the official topical pain relief partner for Ironman hosted a 10x20 competitor engagement booth and a 10x10 product promotional booth, along with sponsoring surrounding activities for 2023 Women’s World Championships in Kona and other North America Ironman events.
Work Scope:
Increase brand awareness by promoting Curad’s IRONMAN-branded Kinesiology Tape (KTape) and ActivICE through the client’s booth at the Ironman Expo.
Effectively communicate the value of the products, track customer feedback, and represent the Curad brand to IRONMAN athletes and attendees.
Manage all aspects of the client’s expo booth, ensuring smooth operations throughout each event.
Maintain and manage inventory of promotional supplies, including banners, flyers, handouts, and giveaway items.
Oversee the shipping logistics and timely delivery of the client’s booth materials to and from each expo.
Coordinate the delivery, set-up, and teardown of the client’s booth at each expo location.
Schedule booth activities during expo hours, offering recommendations for best practices regarding activation elements.
